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In most cases, the easiest way to increase your organic search traffic is to focus on increasing your 1st page Google rankings for keywords you are already ranked for. Moving a ranking from the second page to the first page can result in a noticeable increase in traffic, because roughly 90% of searchers click on results on the first page. The best keywords to focus your search engine optimization efforts on are those which have already proven to be profitable through paid search marketing. Use Google Analytics to export a list of your top performing (i.e. most conversions and/or highest conversion rate) paid search keywords. Any keywords in the list that you don’t have strong organic 1st page Google rankings for should be added to your top priority list for SEO.